We have a specific process in mind when we begin your project. It’s important that you can understand this process so that we can do what we do best, create! Below are some helpful guidelines when we give you a round to review for revisions.
Be Specific, Provide Context
It’s important that the revisions are specific and provide context. Our goal is to clearly communicate with you about how the work feels and functions.
Many aspects of design are subjective. What is “edgy” to you and what is “edgy” to us will vary. We really wish we could read your mind but alas we cannot. We’d love to know what (the specifics) and the why (context). This isn’t so we can have you do more work, it’s so we can provide you with better solutions.[ezcol_1half]Not So Good Feedback: It needs to feel more edgy.[/ezcol_1half] [ezcol_1half_end]Good Feedback: The color palette isn’t exactly what we’re looking for. We feel that these colors do not reflect the vibrance and excitement of our brand.[/ezcol_1half_end]
[ezcol_1half]Not So Good Feedback: Can you make the title bigger?[/ezcol_1half] [ezcol_1half_end]Good Feedback: I’m concerned that the title doesn’t distinguish itself from the rest of the copy. How can we put more emphasis on it?[/ezcol_1half_end]
The Good and the Bad
It’s natural for clients to focus on the negatives since we’re going through a revision process. Critical feedback is important but so is positive feedback!
Knowing what you like and why is great because those are solutions we can use to address the negative feedback. It also keeps the balance of our conversation healthy.[ezcol_1half]Good Feedback: The links on the navigation bar are too small.[/ezcol_1half] [ezcol_1half_end]Even Better Feedback: I like the font and color used for the navigation links however, it was hard for me to read on mobile. Can we try to make this more visible on the page?[/ezcol_1half_end]
There are a lot of fancy words in the web world and we don’t expect you to learn all the lingo so you can communicate with us. We LOVE when you show us what you want.
This does two things: 1) Shows us exactly what you want so we feel confident about the process 2) Enables you to really think intentionally about what you want.
Everyone is happy.[ezcol_1half]Not So Good Feedback: I’m hoping to go in a minimalist direction.[/ezcol_1half] [ezcol_1half_end]Good Feedback: I’m hoping to go in a minimalist direction. Here’s a link to a website that I feel does it very well. I like the amount of white space. I don’t like how small their fonts are because it’s hard to read on mobile.[/ezcol_1half_end]
Don’t be afraid to ask questions. As artists, we are always intentional. We usually have a reason. We appreciate when clients take the time to ask us why. It’s not annoying, it’s incredibly helpful and shows us that you care about the process.[ezcol_1half]Not So Good Feedback: -silence-[/ezcol_1half] [ezcol_1half_end]Good Feedback: It’s interesting that you placed the phone number in the top right corner of the website. Is there a reason you did this?[/ezcol_1half_end]
It’s not about you
We all have our biases and when designing a website for your own business, organization, or cause, it’s hard to be objective.
It’s easy to get caught up in what you like and what you don’t like. It’s important to remember that your website isn’t about you, it’s about your business, cause, or organization.
When determining design and function, it’s important to remember your audience and if it meets the goals we discussed for the project.[ezcol_1half]Not So Good Feedback: I don’t like that font. Can we change it?[/ezcol_1half] [ezcol_1half_end]Good Feedback: The font seems playful, but our audience is middle-aged and mature. Is this the best choice?[/ezcol_1half_end]